The Main Thing is the Main Thing. That is the focus of the Miami HEAT 2023 - 2024 city edition uniform. I loved being a part of this creative process because the focus was to showcase the excellence and team identity in the most true form. HEAT Culture is real and is recognized. Gritty, and straightforward. I loved working on the players intro and some interstitials. The player intros were particularly challenging because they had to be integrated with photography of a set. The end result is a minimalistic yet powerful and impactful animation style.
Creative Direction: Manuel Fabian
Animation Direction: Yoana Barciela
